On 4th April 2017, 30 MBA students of IILM CET went for an industrial visit to Bisleri, Sahibabad, a brand that pioneered the concept of mineral water, bottled with its distinct green label. It was organized by the MBA department to give students a first-hand knowledge of the organized bottled water industry. Faculty from MBA department Neeraj Dangi, Shikha Shrivastav and Krishna Saraswat accompanied the students.
The visit was divided into three phases. The first phase consisted of Company presentation outlining the history, products, production process, advertisement and the strategies it followed over the years explained via a corporate video of Bisleri. The second phase was the plant visit by students facilitated by company officials followed by Question answer session, (Phase three), wherein students raised queries regarding production and marketing of Bisleri products.
During the plant visit, Students were explained and shown various stages of water purification, bottling & sterilizing, labeling and packaging processes.Students asked interesting questions as some were amazed at the operational efficiency. The plant makes 200 ml water bottle to 20-liter jars. As a CSR initiative of Bisleri, the students were also introduced to the rainwater harvesting system at the factory premises.
The students got the real feel of the production operations after the visit. They got an opportunity to comprehend practical implications of the theoretical knowledge they had been exposed to.The entire trip was educative and beneficial. It was indeed a learning experience and helped students to get insights of water and beverages industry.