MBA Department had organized an industrial visit to Happiness Factory, Coca-Cola (Moon Beverages Pvt. Ltd.), Greater Noida on 8th March, 2017. Forty-Three students from MBA & MAM were accompanied by three faculty members.
The visit began with the introduction of Happiness Factory Coco Cola by Saurabh Singh, Marketing Manager and our Alumnus of MBA 2013-2015 Batch. The Happiness Factory is a concept developed by Coca-Cola wherein the invitees are taken on a tour of fun filled Coca-Cola themed museum along with production lines. Students were shown entire operational process of Coca- Cola product range (Limca, Mazaa, Kinley Water, Minute Maid, Coca-Cola Zero, Fanta) in bottles and cans of various sizes. The students were informed that the factory produces 600 cold drink cans and 240 Mazaa and Minute-Maid bottles per minute.
The visit showcased the growth of Coca-Cola and its product range since 1885, the year of its inception. The other part of the visit highlighted various CSR activities undertaken by Coca-Cola. In addition students participated in an e-based quiz designed to test recall of information gathered by students during the visit. Students were thrilled by playing X-box games, listening to Coke Studio music and taking pics at Selfie Zone.